Hi! I am Mika —
a Multidisciplinary Brand Creative

Connecting brands with their audiences through multimedia human-centric experiences.

My work

Below, samples of my most recent work in refreshing a brand by leaning into it's most ownable asset, its logo. Elements like the precise but variable shape language, and unexpected color variability, seen though design systems and their application in static and motion design as well as live action video and photography.

Design systems for print and digital collateral

A dynamic design system for templates for three essential types of collateral: one-pagers, multi-page docs and half page flyers. Utilizing color variability and a "diamond intersection" shape language to reinforce the theme of the brands logo.

Product demo video art direction and production

Voiceover, animation, the product's UI and the brands shape language create a templated style where color palette is the main branding variable. This approach decreases production time and increases brand awareness by creating a cohesive user experience throughout multiple org verticals.

Animation series: Dynamic Diamonds

Using the company's logo as a starting point, these animations create a prismatic world to reinforce the "diamonds" and showcase the variety of offerings.

Branded human-centric photo guidelines

Developed and owned the branded human-centric photo guidelines required to cover the cohesiveness needs of multiple international team, from headshot capturing instructions and requirements to Lightroom presets and properly achieving for company-wide use.

Large scale marketing campaign

Developed the artwork and style tile to support large scale marketing campaign collaborating with cross- functional stakeholder across the finish line. The theme consistently comes through the assets developed span from product demo video and multi-page docs all the way to paid media and email marketing.

Services overview video series

Managed production and budget for live action production including script development, storyboarding, branding, set design and, art direction.

Product photography art direction and template system

A branded way to display UI across different company verticals. Led the art direction, template and instructions, resource management and budget.

Product overview conceptual video

An emotion evoking video that strips the vibrant character of the brand and focuses on it's key message. UI focused, this video's goal is to connect the brand to it's audience and the mission they serve. Led the production and project management in a largely collaboratively effort between multiple stakeholders. Well received in industry events, this video increased brand and feature awareness.

Hi! I am Mika — a Multidisciplinary Brand Creative

My work

Hi! I am Mika —
a Multidisciplinary Brand Creative